Work
Work
From concept to launch — projects that helped companies grow, scale, and succeed
Rethinking digital craft by building a 3D printed brand rooted in nostalgia
A study of how storytelling, nostalgia and simple creative strategies can be used to transform 3D printing into a digital craft
Branding
Creative strategy
Trend analysis
Rethinking digital craft by building a 3D printed brand rooted in nostalgia
A study of how storytelling, nostalgia and simple creative strategies can be used to transform 3D printing into a digital craft
Branding
Creative strategy
Trend analysis
Rethinking digital craft by building a 3D printed brand rooted in nostalgia
A study of how storytelling, nostalgia and simple creative strategies can be used to transform 3D printing into a digital craft
Branding
Creative strategy
Trend analysis
Decoding hospitality trends and competitors to transform guest journeys
From contactless to personalized: a 2023 trend report showing how hotels are innovating guest experiences and what it means for Guestline
Trend analysis
Hospitality
Decoding hospitality trends and competitors to transform guest journeys
From contactless to personalized: a 2023 trend report showing how hotels are innovating guest experiences and what it means for Guestline
Trend analysis
Hospitality
Decoding hospitality trends and competitors to transform guest journeys
From contactless to personalized: a 2023 trend report showing how hotels are innovating guest experiences and what it means for Guestline
Trend analysis
Hospitality
Reducing lobby waits and unlocking new revenue with GuestStay Kiosk
From long queues to smooth stays: redesigned Guestline’s kiosk to cut waits, delight guests, and prove kiosks can be a revenue engine
UX
UI
UX Research
Hospitality
Reducing lobby waits and unlocking new revenue with GuestStay Kiosk
From long queues to smooth stays: redesigned Guestline’s kiosk to cut waits, delight guests, and prove kiosks can be a revenue engine
UX
UI
UX Research
Hospitality
Reducing lobby waits and unlocking new revenue with GuestStay Kiosk
From long queues to smooth stays: redesigned Guestline’s kiosk to cut waits, delight guests, and prove kiosks can be a revenue engine
UX
UI
UX Research
Hospitality
Saving time for guests and reducing hotel admin with GuestStay
Redesigned Guestline’s Direct Booking Manager into a modern, guest-friendly entry point — driving bookings, upsells, and guest data capture
UX
UI
UX Research
Hospitality
Saving time for guests and reducing hotel admin with GuestStay
Redesigned Guestline’s Direct Booking Manager into a modern, guest-friendly entry point — driving bookings, upsells, and guest data capture
UX
UI
UX Research
Hospitality
Saving time for guests and reducing hotel admin with GuestStay
Redesigned Guestline’s Direct Booking Manager into a modern, guest-friendly entry point — driving bookings, upsells, and guest data capture
UX
UI
UX Research
Hospitality
Driving direct bookings and unlocking guest data with DBM
Redesigned Guestline’s Direct Booking Manager into a modern, responsive entry point to GuestStay — boosting conversions, reducing drop-offs, and capturing guest data for hotels
UX
UI
UX Research
Hospitality
Driving direct bookings and unlocking guest data with DBM
Redesigned Guestline’s Direct Booking Manager into a modern, responsive entry point to GuestStay — boosting conversions, reducing drop-offs, and capturing guest data for hotels
UX
UI
UX Research
Hospitality
Driving direct bookings and unlocking guest data with DBM
Redesigned Guestline’s Direct Booking Manager into a modern, responsive entry point to GuestStay — boosting conversions, reducing drop-offs, and capturing guest data for hotels
UX
UI
UX Research
Hospitality
Leading the rebrand of a multilingual crypto news platform
Directed the rebrand of BeInCrypto, defining strategy, personas, and a design system that turned rapid growth into a clear, cohesive global brand identity
Branding
Creative strategy
Emerging tech
Leading the rebrand of a multilingual crypto news platform
Directed the rebrand of BeInCrypto, defining strategy, personas, and a design system that turned rapid growth into a clear, cohesive global brand identity
Branding
Creative strategy
Emerging tech
Leading the rebrand of a multilingual crypto news platform
Directed the rebrand of BeInCrypto, defining strategy, personas, and a design system that turned rapid growth into a clear, cohesive global brand identity
Branding
Creative strategy
Emerging tech
Exploring Emotional Surveillance with an empathy bodysuit
A speculative interactive bodysuit and installation that visualizes emotions as data, questioning the future of surveillance when even our feelings are tracked
Advanced Interaction
Emerging tech
Exploring Emotional Surveillance with an empathy bodysuit
A speculative interactive bodysuit and installation that visualizes emotions as data, questioning the future of surveillance when even our feelings are tracked
Advanced Interaction
Emerging tech
Exploring Emotional Surveillance with an empathy bodysuit
A speculative interactive bodysuit and installation that visualizes emotions as data, questioning the future of surveillance when even our feelings are tracked
Advanced Interaction
Emerging tech
Let’s turn your ideas
into reality
I'd love to connect with you!
martinasoles@gmail.com
linkedin.com/in/martinasoles
Vimeo
vimeo.com/msoles
Behance
behance.net/msoles
Let’s turn your ideas
into reality
I'd love to connect with you!
martinasoles@gmail.com
linkedin.com/in/martinasoles
Vimeo
vimeo.com/msoles
Behance
behance.net/msoles
Let’s turn your ideas
into reality
I'd love to connect with you!
martinasoles@gmail.com
linkedin.com/in/martinasoles
Vimeo
vimeo.com/msoles
Behance
behance.net/msoles