I’m a brand & creative strategist based in Barcelona, helping lifestyle brands stay in tune with culture.

I grew from design into interactive spaces and product teams, learning how tech, behaviour and everyday rituals shape each other.

Curiosity about emerging tools and cultural shifts pulled me into trend research, from digital interfaces to the broader world of home, beauty, fashion and travel.

At Nearness Studio, I distill cultural signals into strategic clarity and creative platforms that help brands move with culture, not behind it.