At the intersection of brand, product, and interaction, I design experiences that connect stories with people and embrace what’s next.

I’m a Senior Product & Brand Designer with 10+ years of experience across lifestyle, hospitality, automotive, crypto, and AI. In the past 4 years, I’ve also taken on leadership roles—guiding projects and teams while keeping design grounded in clarity, usability, and intention.

I thrive in the space between strategy and craft: shaping brand identities, digital products, and creative directions that feel cohesive and human. My approach is about aligning clients and teams around the bigger picture, while ensuring the smallest details work beautifully in practice.

I see design as a way to bring clarity and story to complexity, shaping experiences that are both functional and human.